About Özcan Erdem
“Özcan Erdem was born in Istanbul in 1986. Since his primary and secondary school years, he has been very excited about the newly developing internet and digital technologies in Turkey. He launched his first personal website at the age of 12. Since then, he has been closely interested in all broadcasting models available on the internet.
He completed his undergraduate education at Marmara University, Faculty of Communication. During this period, he enriched his interest in digital technologies with cinema, television and radio broadcasting, as well as advertising, public relations and marketing. After her undergraduate education, she completed her academic education by writing a master’s thesis on subliminal advertising at the same university.
Özcan Erdem predicted that digital broadcasting would become more and more widespread when he started university. Andy Warhol, whose works he met around this time, said, “Everyone will be famous for fifteen minutes one day.” He thought that his sentence would come true very quickly with the opportunities provided by digital platforms. For this reason, he worked as a reporter at Fenerbahçe TV for a while to gain more experience in visual broadcasting and to combine it with the digital field. With the experience he gained here, he continued his career in digital marketing and new media.
Since 2011, he has carried out different studies in the field of advertising and marketing. He diversified his experience in digital marketing with a wide variety of fields such as outdoor advertising, public relations work, social responsibility projects, and print advertisements. He was in the kitchen of all processes in order to develop a 360-degree perspective on marketing and brand positioning for brands to gain value.
He carried out digital marketing and advertising activities in many different sectors such as health, real estate, construction, textile, food, sports, supermarket. In addition to technical knowledge in marketing and advertising, he made strategic plans to build all processes over brand identity.
Foreseeing that the line between digital marketing and traditional marketing is getting blurred, he came up with ideas for supporting these two marketing schools with simultaneous work for most brands while they were still in the production and project phase. He especially drew attention to the measurability problems in the field of marketing and advertising in Turkey. He focused all his planning for brands on performance and measurability studies.
He created sector-based performance guides on performance planning, especially in the service sector. It revealed that performance measurement can be made even within certain margin of error percentages of all marketing and advertising efforts.
In the light of all this information, by obtaining the copyrights of the “Crealord” brand in 2018; He decided to share his knowledge so far. Özcan Erdem explained his motivation for this decision as follows: “The uncertainty in the marketing sector creates serious problems for both professionals in the sector and brands that want to receive service from this sector. There are issues that confuse brands regarding the fees and benefits of services. Most of the time, the creative side of the work and the technical and performance-based part are evaluated with the same criteria. I think this has created a serious wear and tear on the professionals of this business. For this reason, I would like to convey some of my observations objectively both to the brands that will receive service from this sector and to the professionals of this sector.”
Özcan Erdem has been working on setting targets in the field of measurability and service marketing lately. For this reason, it has focused on gaining more experience about data analysis and all sales processes that have an impact on marketing processes.
Özcan Erdem married Bahar Erdem in 2022 and lives in Istanbul.